지난 며칠간은 아이폰으로 시끄러웠다. 언론에서 블로거들까지 각기 다른 목소리를 쏟아냈지만 아무래도 찬사가 더 컸던 것 같다. 이어 프라다폰도 18일 공식 오픈되었다. 프라다폰 공식 소개되기 전에도 두 단말간의 디자인 유사성을 두고 말들이 많았다. LG가 소송을 제기했다고 한다. 표절은 어디가나 문제가 많다. 한번 비교해 보시라~
두 단말의 유사성은 참 많다.
음악과 영상을 위주로 서비스 한다는 면에서 비슷하고 컨셉도 그렇다. 내가 지금까지 본 단말 중에서 Simple Concept, Sexy Design에 어울리는 단말은 이 둘 밖에 없다. 참 매력적인 폰이다. 터치스크린도 그렇고 불필요한 데이터서비스를 덕지덕지 붙이지 않은 것도 끌리는 부분이다.
차이점은 일단 형상측면에서 단말 크기가 눈에 뜨인다. 아이폰은 3.5인치, 프라다폰은 3.0인치. 아무래도 아이폰은 서양인 기준에서 제작하다 보니 그러지 않았을까 하는 상상을 해본다. 하지만 가장 큰 차이점은 스티브 잡스라는 인물이 아닐까 싶다.
애플은 스티브 잡스라는 애플을 능가하는 브랜드 밸류를 지닌 CEO가 있어 일단 같은 값이라면 먹어주고 들어간다. 언론의 관심을 끌 수 있는 요소가 더 많다는 것이다. 사실 CEO 마케팅이란게 일부 조작된 면이 없지 않아 있다. 주가 관리차원에서 그러는 회사도 있고, CEO들의 카르텔에 의해 과장되는 측면도 있다.
하지만 중요한 건 진실이 아니라 현상이다. 단 한명의 CEO에 의해 그렇게 모든 문제가 혁파된다는데 의문을 가지지만 세계는 그렇게 철석같이 믿고 있다. 어쩌면 그렇게 믿고 싶은건지도 모르겠다. 백마타고 오는 초인을 기다리는 마음으로...
Press Release :
LG Electronics, a pioneer in consumer electronics and mobile phones, and PRADA, one of the world’s leading brands in the luxury goods industry , unveil the first completely touch screen mobile phone.
The PRADA Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface.
LG and PRADA have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of PRADA design with the trademark technological innovation of LG mobile.
PRADA’s involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case, inspired by the classic Italian craftsmen tradition.
“We at LG are exceptionally proud of the PRADA Phone by LG” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. He continues, “The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.”
Visiting LG Headquarters in Seoul, Korea, Mr. Patrizio Bertelli, President and CEO of PRADA, said: "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."
The PRADA Phone by LG introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone’s beautifully sleek and simplistic appearance.
Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.
The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.
For further information on LG mobile handsets, please visit www.lgpradaphone.com
Features
• Capacitive Touch Screen
• Music Player (MP3, ACC, ACC+, WMA, RA)
• Music Multitasking (Messaging)
• Video Player (MPEG4, H.263, H.264)
• Macromedia Flash UI
• Document Viewer (ppt, doc, xls, pdf, txt )
Specifications
• EDGE Tri-Band (900/1800/1900)
• 98.8 × 54 × 12 mm
• 2M CMOS Camera / LED Flash
• External Memory Slot (Micro SD)
• Innerpack Battery 800mAh
• Bluetooth 2.0, USB 2.0, USB Mass storage
